Founder and President

Joanna Jordan, Founder and President of Central Talent Booking, knows the business backwards and forwards. She’s booked a broad range of celebrities for television and radio over the past 25 years. After beginning her career in London working on several shows, Joanna moved to New York with a British production company named Planet 24. In 1995, Joanna joined The Late Show with David Letterman as the premiere talent executive. She managed the talent department and booked the nightly lead guest as part of a team that won five Emmy Awards. Joanna founded Central Talent Booking in 1999 in a small home office. Today, CTB includes branches in New York and Los Angeles that secure top bookings for a variety of media outlets and special events. Joanna built Central Talent Booking into one of the most sought after celebrity booking agencies nationwide.